This was a 2024 drip campaign that included a pre-valentines email, a direct mailer, and followed by a confirmation/follow-up email. The job coordinator offered a general outline of Valentines themed assets. I came up with the color pallet, design outline, and wrote the copy. Our in house graphic design team created the visual aspects with the general idea I had for each piece. I was given direction to fill copy with Valentines themed language as well.

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